Top 5 Beauty Retail Apps in Germany: Q2 2025 Performance

During the second quarter of 2025, the top beauty retail applications in Germany demonstrated varied performance metrics on the unified platform, comprising data from both iOS and Android.

Mein dm experienced fluctuating weekly downloads, peaking at approximately 94K in early June. The number of weekly active users remained robust, ranging from around 5.1M to 5.5M throughout the quarter.

Douglas - Parfüm & Kosmetik saw a steady pattern in weekly downloads, with numbers hovering between 17K and 24K. Active users showed a downward trend initially, dropping to about 412K in late May, but recovered to 449K by the end of June.

flaconi had a notable spike in downloads at the beginning of April, reaching 25K, while the rest of the quarter varied between 7K and 20K. Active user numbers remained relatively stable, maintaining figures around 200K.

Rituals Home & Body Cosmetics downloads were mostly steady, with a peak of 21K in early June. Active users decreased from 163K in March to about 103K by the end of June.

Finally, SEPHORA - Maquillage, Parfum experienced consistent download numbers around 5K to 6K weekly. Despite an initial drop, active users increased from 86K in early June to approximately 147K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.